Madeline Eastman is a Strategy Director who turns complex problems into clear ideas, experiences and plans.

I’ve spent 12+ years helping teams figure out what to build, who it’s for and why it matters. I’m a digital strategist, and most of my work happens early, when there’s a pile of research, opinions and open questions, and someone needs to turn it into a plan the team can get behind. I work across customer needs, business goals and the realities of actually getting things made.