Industry
Client
My Role
A smarter way to buy underwear
Five brands, same cut, one box to find your pair.
An MVP creative concept for a smarter way to buy underwear. You already know your cut — the hard part is finding the brand that makes the version you’ll actually love. The MVP is a single-order sample box: pick one cut and size, get five pairs from five brands, wear them all, and keep buying the winner. Built as a working prototype to pressure-test the idea end to end, from positioning to the buy flow.