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The value is understood. An approach for expanding through social.
A self-initiated campaign concept for Claude Science.
Anthropic already found the value, time back for the people doing the work. What's missing is the moment that makes it real, specific enough that someone can see their own research inside it.

Claude Science Homepage | Key Message
Claude Science already said the right thing once through their sales landing page. This is that same idea living somewhere that isn't trying to sell anything, in front of someone who's never opened the product page and might not even know what Claude Science is yet, somewhere a curious person might actually run into it.

Concept Planning