Reimagining the product page as a more useful, shoppable brand experience

Shoppers were leaving the product page with the same questions they arrived with.

Developed in response to a product experience brief from PACT, this concept explores how Glossy Lounge’s product page could better reflect the brand’s focus on sustainable, versatile loungewear. The redesigned experience brings fit, fabric, care and sustainability information forward, while introducing outfit building, personalized recommendations, reviews and community content.

If the page answers fit, fabric and care honestly, discovery takes care of itself.

The redesign brings the practical information forward, then adds outfit building, personalized recommendations, reviews and community content so people can picture the loungewear in their own life before they buy. It is built to be responsive and incremental. Each module can ship on its own and be measured against add to cart, return rate and repeat visits.